SerialTek Expands Market Reach with New Sales Partnerships in Germany, India, Israel and Japan

Leading Storage Analysis and Test Tool Vendor Signs New Distribution Agreements In Key Strategic Markets to Support Expanding Global Customer Base

San Jose, CA, January 22, 2015 – SerialTek today announced that it has signed distribution partnership agreements with dhs ELMEA Tools of Germany, FTD Automation of India, Sightsys of Israel and Toyo Corporation of Japan to deliver SerialTek’s analysis and test solutions across these distributors’ respective regions. The agreements cover SerialTek’s market‐leading portfolio of storage test and measurement products, including protocol analyzers and error injectors for Serial Attached SCSI (SAS), Serial ATA (SATA), Non‐Volatile Memory Express (NVMe) and PCI Express® (PCIe®) technologies.

“SerialTek has been releasing new products at record pace to keep up with customer requirements; this reflects the dynamic state of the markets we serve. Just in the past 4 months, we have announced new compact and portable analyzers for SAS/SATA and PCI Express technologies. We also added support for the newer Non‐Volatile Memory Express (NVMe) standard,” said Richard Whitmarsh, CEO and President of SerialTek. We are excited to work with these new partners and expect customers in the affected regions to derive benefits from these new partnerships and the world‐class technology we provide.”

“The German embedded R&D and test markets pose unique challenges for many tool vendors. Having been in the sector for more than 10 years, dhs ELMEA tools GmbH is highly qualified to help deliver SerialTek products to the German marketplace”, says Alois Staudhammer, Managing Director of dhs ELMEA tools GmbH. In addition to Germany, dhs will also cover Austria and Switzerland.

“We are thrilled to partner with SerialTek. FTD is one of the largest electronic tools distributors in one of the most dynamic regions in the world,” said Prabhakar Srivatsan, CEO at FTD Automation. “This partnership will enable Indian customers to have access to SerialTek’s leading storage test tools with the country‐wide reach of FTD, and our award‐winning sales and support teams.”

“We are continuing to focus on bringing SerialTek’s disruptive technologies to more customers by expanding our sales footprint through these new distribution partnerships,“ said Steve
Wong, Director of Marketing at SerialTek. “The combination of our proven solutions with our partners’ geographic reach, strong technical competency and costumer‐first approach will allow SerialTek to further expand its market presence and reach.”

“SerialTek’s products will add significant value to Israelis customers,” said Zvika Almog, General Manager at SightSys. “Together, we will engage and empower Israel’s SoC/VLSI and systems companies who need analysis and test tools for SAS/SATA & PCI Express.”

“SerialTek is a leader in the storage test tool space and they continue to innovate and develop products with a laser‐focused approach to helping engineers perform their work more accurately and in less time,” says Junichiro Ishii, Sales Manager of the Information and Communication Technologies Business Unit at Toyo Corporation. “Founded more than 60 years ago, Toyo’s extensive market knowledge, reach and presence will help Japanese customers discover the state‐of‐the‐art offerings from SerialTek.”

About SerialTek
SerialTek is a provider of innovative data storage test tools and solutions since 2007. Leading storage manufacturers depend on our products to improve product quality and drive time‐to‐ market requirements. The company was founded with the goal of making test and measurement solutions more powerful and fast yet easier to use. SerialTek’s engineers include the original inventors of many of the popular features found in protocol analyzers including hardware indexing during capture, buffer segmentation with auto‐re‐arm, ultra‐fast histograms and multiple trigger sequencers. Our solutions support the Serial Attached SCSI (SAS), SATA (Serial ATA), PCI Express (PCIe) and Non‐Volatile Memory Express (NVMe) protocols.

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Simon Thomas, Director, Sales and Marketing
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